Table of Contents

Introduction

Thank you immensely for dedicating time to explore this page.

I'm Emely Roman, and over the past eight years, my journey through marketing and entrepreneurship has been nothing short of transformative. Each year brings larger milestones; notably, my team and I recently spearheaded a campaign elevating a video surveillance company to an impressive $75,000,000 USD in ARR.

My guiding principle: Marketing and sales aren't separate entities; they're symbiotic. In shaping my operations, I ensure an intimate intertwining of sales tenets within our marketing strategies. My approach is rooted in results and guided by data. I deeply value resourcefulness, advanced communication, leadership finesse, and practical marketing acumen. And I bring these values to the forefront in every endeavor.

💡 Emely Roman: Core Marketing Director Services 💡

I. Strategy and Planning

High-level thinking, understanding market dynamics, setting objectives, and devising actionable plans. It's the foundational step that guides all other activities.

• Marketing Strategy Development
• Content Management & Strategy
• Brand Management & Messaging

II. Analytics & Optimization

Emphasizing on the importance of tracking, analyzing, and refining. It's about ensuring that marketing efforts are effective, understanding performance, and making informed decisions for future strategies.

• Marketing Analytics & Reporting

III. Execution and Management

Focused on the hands-on, tactical side of marketing. It involves putting strategies into action, managing platforms and content, and coordinating with various stakeholders.

• Digital Marketing Execution
• Social Media Management
• Sales Collaboration & Funnel Optimization
• Vendor & Agency Coordination

🦸‍♀️ Emely Roman: Day-to-Day Marketing Director Execution 🦸‍♀️

• Marketing Strategy Development

  • Comprehensive market analysis and positioning
  • Identification of target audience segments and persona development
  • Tactical planning aligned with business objectives

• Digital Marketing Execution

  • Comprehensive SEO strategy and implementation
  • Effective PPC campaign creation and management
  • Performance monitoring and optimization for online campaigns

• Content Management & Strategy

  • Content calendar planning and execution
  • Coordination with content creators and ensuring brand consistency
  • Performance analytics and content strategy refinement

• Social Media Management

  • Platform-specific content strategy development
  • Social media outreach and brand visibility expansion
  • Engaging community management and audience growth

• Sales Collaboration & Funnel Optimization

  • Coordination with sales teams for cohesive campaigns
  • Development and refinement of sales funnels to enhance conversions
  • Lead generation strategy and execution

• Brand Management & Messaging

  • Ensuring brand consistency across all channels
  • Messaging strategy to ensure clear and compelling brand communication
  • Crisis management and PR coordination as needed

• Marketing Analytics & Reporting

  • Comprehensive performance tracking across all marketing channels
  • Data interpretation to provide actionable insights
  • Monthly, quarterly, and yearly reporting to stakeholders

• Vendor & Agency Coordination

  • Managing relationships with external vendors and agencies
  • Ensuring deliverables are met on time and within budget
  • Navigating negotiations for service contracts and collaborations

💼 Emely Roman: Marketing Director Skillset Brief 💼

• Strategic Proficiency: Demonstrated expertise in developing and executing high-level marketing strategies that align with business objectives and drive measurable results.
• Digital Mastery: Comprehensive knowledge in SEO, PPC, and online campaign management, ensuring optimal brand visibility and return on digital investments.
• Content Acumen: Proven ability in crafting compelling narratives, producing engaging content across platforms, and designing cohesive content calendars.
• Social Media Expertise: Proficient in platform-specific content strategies, outreach, community engagement, and brand presence amplification.
• Collaborative Leadership: Effective coordination with sales teams, external vendors, and agencies to ensure cohesive campaigns and optimal resource utilization.
• Brand Stewardship: Consistent focus on brand messaging, ensuring clarity, and compelling communication across channels, coupled with adeptness in crisis management and PR.
• Analytical Insight: Skilled in performance tracking, data interpretation, and translating analytics into actionable insights for continuous strategy refinement.
• Vendor Management: Experience in negotiating and managing relationships with external stakeholders, ensuring timely deliverables and cost efficiency.